Visual storytelling for business.
Sometimes the most mundane things can inspire a project. Such was the case with our most recent video, Small Change.
This one started with a milk bottle filled with change. I thought about change, not just as money but the process of change, and how we could affect change in the world. Money is certainly a way to help that process move forward, but it’s really the small gestures and the willingness to take a chance on change that makes it happen. Certain phrases came to mind: small change, small chance, small world. To illustrate this I chose simple things from our prop collection , and around the office.
Then I had to shoot it and put it together. That’s another story. In my next installment we’ll go behind the scenes and look at the Photoshop/After Effects stuff that really helped move the concept forward.
Take a look at the video, and take a look around your own studio, your home, your car-you never know where you’ll find inspiration.
-Jeff Shaffer